Our Story

Where to start!?  Well for me Chufstuf is a way of life.  Its what I go to sleep thinking about, its what I wake up in the night dreaming about and its my first thought when the light seeps through the curtains in the morning.  It’s the new ideas that find there way to rest at the bottom of a very good red, and above all it’s the sparkle in an otherwise humdrum existence of brands and colors and vogue-esk fashion.

When I was young growing up in Cornwall I always thought that this is where I would like to spend the rest of my life, perhaps I could be a sheep farmer, or grow some potato's?  In reality I'm doing neither of those things, mainly because my fingers aren't very green and the sheep I thought about farming I soon discovered were nearly as big as I was!  So I had a little spark of genius and thought, I'll start a clothing company.  That was when I was six going on 45.  Its taken me about 25 years to finally get around to starting Chufstuf, a brand that takes its name and inspiration from the Cornish Chough.  Its a playful, honest, thoughtful character that you will find on our clothing, fondly nicknamed Charlie, he's been through many costume changes already but we think now, we have just about got him right.  He thrives on being impressive, being elegant and being strikingly different.

Its taken us a long time to find the right way to work with our ideas and to be honest most of our designs start from sketches on the back of envelopes or bits of waste cardboard, before we get them on the computer and jazz them up a bit, and its taken us a while to find a good home for Charlie and his tees and hoodies, but we have finally settled in a small loft that’s part of an old school hidden away in what was once Fowey Moor.  We like it here, Charlie thinks he's a little to far from the sea, but the fact that on a good day we can see both the north and south coast at the same time sort of makes up for it.

Charlie, myself and the team here at Chufstuf take our inspiration from what's around us, and the landscape that is Charlie's home.  We are constantly finding that rabbits, sheep, chickens, buzzards, foals, ponies and a wealth of other local fauna and flora are finding there way into the garden and some even into the porch, and I am particularly thinking about the cockerel Morris who only has half a crow!  They all play their part in who we are and how we work, and will no doubt find there way into the things that we produce at some point.

While we have been 25 years in the thinking we are only a few months into actually being so we are all very young and growing everyday!  We hope that you find something that you like here, that makes you feel impressive, elegant and strikingly different